Pale Blue Digital is the specialist digital marketing agency for established trade businesses. Electricians, plumbers, HVAC, roofing, builders and beyond. Our VAP System - Visibility, Authority, Profit - makes you the trade business locals find first, trust most and book consistently. More customers. Less BS.
Own the searches that book jobs. Local SEO across every suburb you service, Google Business Profile rebuilt properly, and Google Ads structured to convert - not just click.
A conversion-led website, licence and insurance badges front and centre, real reviews, real proof. When a homeowner is choosing between three trades, we make sure it's you.
Call tracking, lead tracking, monthly reports in plain English. Every dollar tied back to booked jobs and margin - not impressions and reach.
You work with senior marketers who've grown trade businesses for years. Love it or leave it. Stay because it's working.
No lock-ins. No juniors. No jargon. If we're not booking more of the right jobs on your calendar, walk away. Simple.
Month to month. Cancel any time. You stay because it's working, not because you signed a two-year deal.
The person building your strategy is the person running it. No juniors, no offshore hand-offs, no learning on your budget.
Reports show calls, leads and profit. Not impressions, not reach, not clicks that never turn into work.
Being a specialist beats being a generalist every time. Trades have their own buying cycle, competitors and version of a booked-out month. Eight years of learning what actually books jobs means we're not learning on your money.
Electricians, HVAC and roofing lead the way. Solar, plumbing, pool builders, builders, mechanics, pest control and cleaning too. Established operators, usually 2-20 staff.
Google Ads can put jobs in the diary inside 2-3 weeks. Local SEO compounds over 3-6 months. Most trades see a real lift in booked jobs by month six.